Legal
Privacy Policy
Jill Gentry & Co. · Occupancy is designed, not chased.
Effective date: October 5, 2026
PatternFlow Systems LLC, doing business as Jill Gentry & Co. (“Jill Gentry & Co.,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect through jillgentryandco.com (the “Site”), including our Move-In Method Scorecards and booking calendar, how we use it, and the choices you have.
Information we collect
Information you give us. When you take a Scorecard, book a call, fill out a form, or email us, we may collect:
- Your name, email address, and phone number
- Your job title or role (for example, Sales Director, Executive Director, or Regional Director)
- Your community or company name
- Your Scorecard answers and resulting score
- Details you provide when booking a call, such as your preferred time and any notes
- The content of messages you send us
Information collected automatically. When you visit the Site, we and our service providers may collect technical information such as your IP address, browser type, device type, pages visited, and whether you opened or clicked our emails. We collect this using cookies, pixels, and similar technologies.
How we use your information
We use your information to:
- Deliver your Scorecard results and related follow-up emails
- Schedule and hold calls you book with us
- Respond to your questions and requests
- Send you information about The Move-In Method and our services, which you can opt out of at any time
- Understand how the Site and our emails are used so we can improve them
- Protect the security of the Site and comply with legal obligations
How we share your information
We do not sell your personal information. We share it only with:
- Service providers who help us run our business, such as our CRM and marketing platform (which hosts our Scorecards, calendar, and emails), our email delivery provider, our business email provider, and website hosting and analytics providers. They may use your information only to provide services to us.
- Legal and safety purposes, when required by law or to protect our rights, users, or others.
- Business transfers, if our business is merged, sold, or reorganized.
Email communications
If you take a Scorecard or book a call, we may send you follow-up emails about your results and our services. Every marketing email includes an unsubscribe link. You can also email us to be removed. We may still send messages related to a call you have booked.
Cookies
We use cookies and similar technologies to operate the Site, remember your preferences, and understand how visitors use it. You can block or delete cookies in your browser settings. Some parts of the Site, such as the Scorecards or booking calendar, may not work properly without them.
How long we keep your information
We keep your information for as long as needed for the purposes in this policy, unless a longer period is required by law. You can ask us to delete it at any time.
Your choices and rights
You may ask us to access, correct, or delete the personal information we hold about you, or to stop sending you marketing emails. Depending on where you live, you may have additional rights under state law. To make a request, email jill@jillgentryandco.com. We will respond within the time required by applicable law.
Data security
We use reasonable safeguards to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Children’s privacy
The Site is intended for senior living professionals and is not directed to children under 18. We do not knowingly collect information from children.
Third-party links
The Site may link to other websites. We are not responsible for their privacy practices.
Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated version on this page with a new effective date.